Cable/Communications and Technology - connecting Louisiana to the world via television, telephone, Internet.

763 North Street, Baton Rouge, Louisiana  70802   225.387.5960  FAX 225.383.6705



Joseph J. Rooney

Edward A. Grefe  

Steve Effros



Joseph J. Rooney

Joe Rooney, Senior Vice President, Marketing, Cox Communications has 25 years of experience in the cable industry, including 20 years with Cox. He has overseen Cox’s national marketing, sales, branding, marketing sciences and research since 1999.

Joe joined the Atlanta headquarters from Cox Orange County, California, where he helped create a bundling strategy in the system which was recognized as being the first in the nation to offer the triple-play of digital video, telephone and high speed Internet. Joe’s catch-phrase “It’s the Bundle, Baby” was born out of his experiences driving bundle penetration in the OC.

Joe has been in the right place at the right time. He was the 2004 NCTA “Vanguard Award” winner for Marketing. He says his “other job” is supporting CTAM, and he has held numerous leadership positions with CTAM over the years, ranging from President of the Great Lakes Region in 1992 to his current role as Vice Chairman on the CTAM National Board of Directors. Additionally, Joe is co-chair of SkiTAM, the cable industry’s fund-raising arm for the US Disabled Ski Team.

Joe is an Iowa Hawkeye. Joe and his wife Lori have 4 children (two in college!) and reside in Alpharetta, GA.

Edward A. Grefe

We are proud to have as one of our annual meeting speakers, Edward A. Grefe, Deputy Chief of Staff & Adjunct Professor, Graduate School of Political Management, George Washington University.

He will focus on the following:


  • Grassroots programs are an essential key to advocacy in cable franchising issues for business.
  • The role of grassroots in the broader arenas of community relations, public affairs and corporate strategy.
  • Fundamental knowledge and skills to construct and execute a grassroots program.
  • Discussion of how these principles can be re-ignited when needed in the context of the LA franchising bill.

Edward A. Grefe is brought to us by the generous sponsorship of Rainbow Networks and in collaboration with CTPAA.

Steve Effros

Steve Effros launched his consulting company, Effros Communications, in July 1999, after 23-years as the head of the Cable Telecommunications Association (CATA), one of the major national trade associations for the cable television industry. Steve helped found the organization in 1976 to represent the legal and public policy positions of small and mid-sized cable operators. As President of Effros Communications, and through his own law offices, Stephen R. Effros, PC, Steve has been retained as a consultant to major cable and Internet companies on strategic analysis, planning and communications issues. He speaks on telecommunications issues nationwide and overseas, and writes a weekly commentary for CableFax Daily, one of the leading cable television trade publications. He has been on the teaching faculty of the Practicing Law Institute (PLI) for the past ten years, and is an Adjunct Professor at George Mason University.

Prior to his long-time career representing the cable television industry in Washington, Steve spent five years as an Attorney-advisor at the Federal Communications Commission (FCC) where, in 1972, he helped craft the early government regulations for cable television. Steve was part of the original team of attorneys at the Commission which drafted the first set of comprehensive federal regulations for cable. He also chaired, as the FCC’s representative, the “Federal – State - Local Advisory Committee” (FSLAC) which studied the appropriate regulatory roles for the various levels of government regarding cable television; and the Cable Television Technical Advisory Committee (CTAC) on standardization of technical issues. He has been honored with virtually every major award given in the cable television industry in the area of public and governmental affairs. In 1976 he became a Partner in the Law Firm of Brown & Effros, practicing communications law for two years before being named head of CATA. Prior to his legal career, Steve worked as a news editor and writer at both the ABC and NBC radio and television network news departments in Washington, DC, and as a staff writer at The New York Times.

Steve and his wife, Lucia, have one son. Steve holds a bachelor’s degree in Government and Communications from The American University (Washington, DC) and a Law Degree (JD) from New York University School of Law.

Steve Effros is brought to you and sponsored by The Inspiration Networks.

Brought to you by A&E Networks, Miss/Lou SCTE and Univision

As a motivational professional speaker, North Wood has given presentations for countless Universities, corporations, associations and organizations throughout the United States. North's motivational style is a result of years of speaking and performing on the concert stage. Of all motivational speakers across the country, he is best-known for the most inspiring, insightful, and unique presentations.

North Wood is a professional speaker, award winning artist, writer, teacher and consultant, and has been seen on over twenty television programs discussing his philosophies and techniques regarding the nature of talent and achievement. He has also worked as a Certified Clinical Therapist helping people reach their goals before becoming a full-time professional speaker, and has worked with many of the most famous, highly-respected artists and creative minds in the world.

After having won numerous awards and competitions, North Wood, at the age of twenty-three, won the concertmaster position (1st chair) of the prestigious YMF Debut Orchestra conducted by world renowned conductor and motion Picture composer, Lalo Schifrin (Mission Impossible, Mannix, The Three Tenors), and guest conductor, John Williams (Star Wars, Boston Pops, Schindler's List). This honor placed him in the upper echelon of top college level instrumentalists in the western region. Since then, he has won many competitions and gone on to record and perform with nationally-recognized major orchestral ensembles, Academy Award-winning movies and over two hundred major motion pictures. He has also performed major violin concertos with symphony orchestras and the worlds most famous Grammy Award-winning artists.

You can find out more about North Wood by going to his website:



Refund Policy
If cancellation occurs prior to February 7, 2007, a refund of half the amount of total registration will be given. No refunds will be given after February 7 for any reason. Sorry, no refunds on sponsorships.

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