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SPEAKERS
Joseph J.
Rooney
A CTAM LOUISIANA PRESENTATION
 Joe
Rooney, Senior Vice President, Marketing, Cox
Communications has 25 years of experience in the
cable industry, including 20 years with Cox. He has
overseen Cox’s national marketing, sales, branding,
marketing sciences and research since 1999.
Joe joined the Atlanta headquarters from Cox Orange
County, California, where he helped create a
bundling strategy in the system which was recognized
as being the first in the nation to offer the
triple-play of digital video, telephone and high
speed Internet. Joe’s catch-phrase “It’s the Bundle,
Baby” was born out of his experiences driving bundle
penetration in the OC.
Joe has been in the right place at the right time.
He was the 2004 NCTA “Vanguard Award” winner for
Marketing. He says his “other job” is supporting
CTAM, and he has held numerous leadership positions
with CTAM over the years, ranging from President of
the Great Lakes Region in 1992 to his current role
as Vice Chairman on the CTAM National Board of
Directors. Additionally, Joe is co-chair of SkiTAM,
the cable industry’s fund-raising arm for the US
Disabled Ski Team.
Joe is an Iowa Hawkeye. Joe and his wife Lori have 4
children (two in college!) and reside in Alpharetta,
GA.
Edward A. Grefe
 We
are proud to have as one of our annual meeting
speakers, Edward A. Grefe, Deputy Chief of
Staff & Adjunct Professor, Graduate School of
Political Management, George Washington University.
He will focus on the following:
STRATEGIC COMMUNITY RELATIONS AND
GRASSROOTS POLITICS IN THE LOCAL ARENA
- Grassroots programs are an
essential key to advocacy in cable franchising
issues for business.
- The role of grassroots in the
broader arenas of community relations, public
affairs and corporate strategy.
- Fundamental knowledge and
skills to construct and execute a grassroots
program.
- Discussion of how these
principles can be re-ignited when needed in the
context of the LA franchising bill.
Edward A. Grefe is brought to us by the
generous sponsorship of Rainbow Networks and in
collaboration with CTPAA.
Steve Effros
 Steve
Effros launched his consulting company, Effros
Communications, in July 1999, after 23-years as the
head of the Cable Telecommunications Association (CATA),
one of the major national trade associations for the
cable television industry. Steve helped found the
organization in 1976 to represent the legal and
public policy positions of small and mid-sized cable
operators. As President of Effros Communications,
and through his own law offices, Stephen R. Effros,
PC, Steve has been retained as a consultant to major
cable and Internet companies on strategic analysis,
planning and communications issues. He speaks on
telecommunications issues nationwide and overseas,
and writes a weekly commentary for CableFax Daily,
one of the leading cable television trade
publications. He has been on the teaching faculty of
the Practicing Law Institute (PLI) for the past ten
years, and is an Adjunct Professor at George Mason
University.
Prior to his long-time career representing the cable
television industry in Washington, Steve spent five
years as an Attorney-advisor at the Federal
Communications Commission (FCC) where, in 1972, he
helped craft the early government regulations for
cable television. Steve was part of the original
team of attorneys at the Commission which drafted
the first set of comprehensive federal regulations
for cable. He also chaired, as the FCC’s
representative, the “Federal – State - Local
Advisory Committee” (FSLAC) which studied the
appropriate regulatory roles for the various levels
of government regarding cable television; and the
Cable Television Technical Advisory Committee (CTAC)
on standardization of technical issues. He has been
honored with virtually every major award given in
the cable television industry in the area of public
and governmental affairs. In 1976 he became a
Partner in the Law Firm of Brown & Effros,
practicing communications law for two years before
being named head of CATA. Prior to his legal career,
Steve worked as a news editor and writer at both the
ABC and NBC radio and television network news
departments in Washington, DC, and as a staff writer
at The New York Times.
Steve and his wife, Lucia, have one son. Steve holds
a bachelor’s degree in Government and Communications
from The American University (Washington, DC) and a
Law Degree (JD) from New York University School of
Law.
Steve Effros is
brought to you and sponsored by The Inspiration
Networks.
NORTH WOOD
Brought to you by
A&E Networks,
Miss/Lou SCTE and
Univision
 As
a motivational professional speaker, North Wood has
given presentations for countless Universities,
corporations, associations and organizations
throughout the United States. North's motivational
style is a result of years of speaking and
performing on the concert stage. Of all motivational
speakers across the country, he is best-known for
the most inspiring, insightful, and unique
presentations.
North Wood is a professional speaker, award winning
artist, writer, teacher and consultant, and has been
seen on over twenty television programs discussing
his philosophies and techniques regarding the nature
of talent and achievement. He has also worked as a
Certified Clinical Therapist helping people reach
their goals before becoming a full-time professional
speaker, and has worked with many of the most
famous, highly-respected artists and creative minds
in the world.
After having won numerous awards and competitions,
North Wood, at the age of twenty-three, won the
concertmaster position (1st chair) of the
prestigious YMF Debut Orchestra conducted by world
renowned conductor and motion Picture composer, Lalo
Schifrin (Mission Impossible, Mannix, The Three
Tenors), and guest conductor, John Williams (Star
Wars, Boston Pops, Schindler's List). This honor
placed him in the upper echelon of top college level
instrumentalists in the western region. Since then,
he has won many competitions and gone on to record
and perform with nationally-recognized major
orchestral ensembles, Academy Award-winning movies
and over two hundred major motion pictures. He has
also performed major violin concertos with symphony
orchestras and the worlds most famous Grammy
Award-winning artists.
You can find out more about North Wood by going
to his website:
www.north-wood.com |
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