l John W. Martin l Eric Skrmetta l

John W. Martin

John W. Martin is President and CEO of the Southeastern Institute of Research, Inc. (SIR), a 45 year old market research company headquartered in Richmond, Virginia.

John is also the co-founder and CEO of the Boomer Project (boomerproject.com), a national research-based marketing “think tank” that tracks major demographic and societal trends and provides strategic consultation on how to understand and effectively communicate with different generations – Silent Generation, Boomers, Gen Xers, and Millennials.

John earned an M.B.A. from Virginia Commonwealth University and a B.A. in Economics from Washington & Lee University. He began his marketing career at Siddall, Matus & Coughter (SMC), an award-winning communications firm headquartered in Richmond, Virginia.

John co-authored the award-winning business book, Boomer Consumer, published in 2007 and subsequently named a Top 10 Business book by Corbis, a Bill Gates Company. In addition to directing SIR and the Boomer Project, John is a national keynote speaker on topics ranging from new rules on marketing to Baby Boomers to harnessing the power of a multigenerational workforce.

Public Service Commissioner Eric Skrmetta
A lawyer, businessman, husband and father, Eric Skrmetta was elected to the Louisiana Public Service Commission in 2008, holding one of five seats on the statewide body that governs utility providers, railroads and other public services in the Pelican State.

A graduate of LSU, Southern University Law School, and Tulane University, Skrmetta is a lifelong resident of South Louisiana and is proud to represent all or portions of 12 Louisiana Parishes.
His undergraduate degree in industrial technology and his life experiences in manufacturing have uniquely positioned him to clearly understand the technical nature of issues that are brought before the Commission. His legal education provides him with unique insight into issues that come before the LPSC. And his experience as a mediator has helped to achieve rapid resolution to problems, balancing the rights of utility providers to make a profit with the needs of citizens to receive services at the lowest possible cost.

Married to the former Debbie Gibson since 1998, and father to their two children, Elizabeth, 13, and Race, 10, Eric models for his children the importance of community involvement and commitment. He is active in the community and serves numerous community organizations, including the Boy Scouts of America, the Louisiana Film Foundation, and the East Jefferson YMCA.  He is an active member in the Krewes of Mid City and Endymion.  The family worships at the Church of the Immaculate Conception in New Orleans.


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