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OUR GUEST SPEAKERS
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John W. Martin l
Eric Skrmetta l
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John W. Martin |
John W. Martin is President and
CEO of the Southeastern Institute of
Research, Inc. (SIR), a 45 year old
market research company headquartered in
Richmond, Virginia.
John is also the co-founder and CEO of
the Boomer Project (boomerproject.com),
a national research-based marketing
“think tank” that tracks major
demographic and societal trends and
provides strategic consultation on how
to understand and effectively
communicate with different generations –
Silent Generation, Boomers, Gen Xers,
and Millennials.
John earned an M.B.A. from Virginia
Commonwealth University and a B.A. in
Economics from Washington & Lee
University. He began his marketing
career at Siddall, Matus & Coughter
(SMC), an award-winning communications
firm headquartered in Richmond,
Virginia.
John co-authored the award-winning
business book, Boomer Consumer,
published in 2007 and subsequently named
a Top 10 Business book by Corbis, a Bill
Gates Company. In addition to directing
SIR and the Boomer Project, John is a
national keynote speaker on topics
ranging from new rules on marketing to
Baby Boomers to harnessing the power of
a multigenerational workforce.
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Public Service Commissioner Eric
Skrmetta |
 A
lawyer, businessman, husband and father,
Eric Skrmetta was elected to the
Louisiana Public Service Commission in
2008, holding one of five seats on the
statewide body that governs utility
providers, railroads and other public
services in the Pelican State.
A graduate of LSU, Southern University
Law School, and Tulane University,
Skrmetta is a lifelong resident of South
Louisiana and is proud to represent all
or portions of 12 Louisiana Parishes.
His undergraduate degree in industrial
technology and his life experiences in
manufacturing have uniquely positioned
him to clearly understand the technical
nature of issues that are brought before
the Commission. His legal education
provides him with unique insight into
issues that come before the LPSC. And
his experience as a mediator has helped
to achieve rapid resolution to problems,
balancing the rights of utility
providers to make a profit with the
needs of citizens to receive services at
the lowest possible cost.
Married to the former Debbie Gibson
since 1998, and father to their two
children, Elizabeth, 13, and Race, 10,
Eric models for his children the
importance of community involvement and
commitment. He is active in the
community and serves numerous community
organizations, including the Boy Scouts
of America, the Louisiana Film
Foundation, and the East Jefferson
YMCA. He is an active member in the
Krewes of Mid City and Endymion. The
family worships at the Church of the
Immaculate Conception in New Orleans.
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